The impact of technologies on humanity is with no doubt significant, the more when it comes to mobile technologies, which are shaping our everyday lives. Nowadays you can find mobile apps for literally every activity you could think of. The truth is, that a lot of them will leave you guessing about their utility, but there are also some very useful apps that could really make the difference and help you boost up the efficiency of your work. Moreover all without giving bigger effort or need for special skills and other equipments, except your own smartphone.
Let's talk about event apps
Organising a successful event is definitely not an easy task, but with a little help of an event app it is possible to eliminate some great pain points that event managers experience before, during and after holding an event. Event apps are also an easy way to offer additional value that will boost up overall attendees' experience and take your event to a whole new level. We can speak about the advantages like endless possibilities to make events entertaining, easy access to all important information, instant communication, data collection, real-time event evaluation, faster adaptation to unexpected situations, etc.
So what exactly is it? A mobile event app is a software application designed to work perfectly on mobile devices and its focus is to offer use at events. In a nutshell, mobile event apps are management tools, that help enhance attendees's experience, from which event managers can profit. These tools have the ability to increase interaction and improve communication between organisers and attendees, as well as between the attendees, simply through mobile phone.
There are two main reasons why people attend events: firstly, because they want to learn something new (or know more about some specific topic), secondly, they want to make new relevant contacts (business or community connections). It is clear that having good quality content is crucial for the success of an event, but it is not the only thing that event managers need to cover. They also need to think about the ways how to get the content to the attendees, how to inform them about last-minute changes, or how to engage them to make the event more interactive and entertaining. Today’s event app developers are more and more focused on these event demands and integrate features that go way beyond the original idea of offering a mobile platform just to provide information about an event. There are a lot of different event app providers on the market that offer different features and approaches, all promising to make the most out of your event.
How to not get lost in the world of event apps and find the perfect one for your event? Keep on reading and learn more about the basic types of event apps you can choose from.
Types of event apps
One of the first things you need to decide when choosing an event app (or an app in general), is what kind of event app you are looking for. We can define basic types of these apps based on the way it has been designed or based on features that the app is offering.
Native, web-based or hybrid
The first approach is related to app development. We can break down event apps into 3 types, based on this point of view:
Native apps are designed to work on specific operating systems that devices have (Android, iOS, Windows). The biggest advantages of a native event app is the responsiveness it offers and how fast it responds. Native event apps are also able to work offline, which can come in handy as the wi-fi connection at events is usually not strong enough. If you are looking for the best user experience, a native app is the right way to go. The downside of this app type is the higher price you have to pay for it.
As the name of this type of event app suggests, it is designed for web interface, which means you can access it through any web browser. The costs might be lower in compare to the other types, because it is easy to build and it offers less interactive features. However, it doesn’t deliver the best user experience.
May you be interested in learning more about the differences, pros and cons of native and hybrid apps, don’t hesitate to follow the article bellow.
Specific or all-in-one solution
Based on the number of features and approach we can speak about two types of event apps:
- Specific purpose
Smaller event apps focus on delivering tools that serve one or few specific purposes, e.g. selling tickets, agenda planning, Q&A support, networking, gamification.
There are event apps that offer a wide range of features and a solution that is more complex. They will cover everything from the beginning of the planning process to selling tickets, promoting sponsors, engaging attendees during or even after the event.
How to choose an event app
Now you have a basic understanding of all the different types of event apps and their characteristics. Let's have a look at the factors that step into the process of choosing the perfect event app for you!
List of features
The list of features is most probably the first thing you will be looking for, when choosing an event app. What are the must-haves features of an event app? It depends. The ideal list of features varies based on what goals you want to meet.
Event managers are usually searching for solution that covers these 4 basic purposes:
- Provide event information (location, agenda, list of speakers, contacts, etc.)
- Tool for instant communication (announcing changes and updates, sending reminders, navigating attendees)
- Increase attendees’ engagement (keep attendees entertained, activate attendees by giving them the possibility to contribute with their questions and opinions)
- Data collection for instant and after event evaluation
Event apps and virtual events
In the light of the current challenging situation that the COVID-19 outbreak brought into the event industry, it is reasonable to at least have a backup for unexpected situations like these. Probably the most simple solution that helps minimise bad impacts of the quarantine measures, is to go virtual. You can go with event apps that are designed especially for virtual events, or you can use an event app with features that support virtual events.
Remember that the needs of virtual attendees are not the same as of those who attend an in-person event. Virtual attendees tend to get distracted very easily and therefore it is harder to engage them. It is also more likely that they will join your event on their computers, as it is more comfortable when joining the event from home. You might consider an app that covers both mobile and web interface to provide the best attendee experience no matter what device will be used.
Intuitive interface and a visually engaging design is crucial for maximising the usage of event apps at your event. The more attendees use the app, the more you can profit from it. Eventee mobile app focuses on seamless design and simple usage to enhance the attendees’ experience and the result is significant. Thanks to this approach the install base rises up to 90%, while the industry standard is around 15-20%.
First of all you need to define the size of your event. Every event app comes in different price packages. The price depends on the size of your event (usually number of days and number of attendees) and on the features you want to use. The type of event app also affects the end price you will pay for it, as mentioned earlier.
Start a free trial
There is no easier (and also safer) way to decide if an event app fits your objectives or not, than starting a free trial. Take advantage of the possibility to see how the app works in practice before you purchase it. Free trials are already a standard, which SaaS products offer their potential customers. Do you like the design? Do you have problems using it? Does it enhance the overall user experience? Is it worth the price? These questions can be clearly answered and all without a single penny rolling out of your wallet.