12:30 PM - 1:00 PM

1:00 PM - 1:05 PM

Opening Remarks by IAB Canada

Theatre Room #3 - IAB Canada RoD

Laura Ferron, Senior Director

1:05 PM - 1:45 PM

CMUST 2022: LATEST TRENDS ON CANADIAN MEDIA USAGE

Theatre Room #3 - IAB Canada RoD

Matt Devlin, Managing Director

1:45 PM - 2:00 PM

CONNECTED TV IMPERATIVE: THE FUTURE OF AVOD IN THE CANADIAN MARKET

Theatre Room #3 - IAB Canada RoD

Justin Fromm, Head of Global Insights

2:00 PM - 2:15 PM

MONETIZING PHYSICAL STORES: WHY THEY ARE ON BRANDS’ MINDS FOR 2023

Theatre Room #3 - IAB Canada RoD

2:15 PM - 2:30 PM

THE NEW AGE OF DATA: HOW TO EFFECTIVELY TARGET CONSUMERS IN 2023

Theatre Room #3 - IAB Canada RoD

Saad Uddin, Co-Founder & CEO

2:30 PM - 2:40 PM

THE BIG PICTURE: CANADA’S IMPORTANCE AND CONSEQUENCES TO ADVERTISING GROWTH HEADWINDS

Theatre Room #3 - IAB Canada RoD

2:40 PM - 2:55 PM

OPTIMIZING MARKETING STRATEGIES WITH MEASUREMENT

Theatre Room #3 - IAB Canada RoD

2:55 PM - 3:05 PM

STORIES THAT HIT THE MARK

Theatre Room #3 - IAB Canada RoD

Sean Stanleigh, Head of Globe Content Studio

3:05 PM - 3:20 PM

AS INVESTMENT IN CHANNELS GROW, STANDARDIZATION IS CRITICAL

Theatre Room #3 - IAB Canada RoD

3:20 PM - 3:30 PM

CLOSING REMARKS - IAB CANADA

Theatre Room #3 - IAB Canada RoD

Laura Ferron, Senior Director

3:30 PM - 4:00 PM

AGM - IAB Canada

Theatre Room #3 - IAB Canada RoD

Sonia Carreno, President

4:00 PM - 5:00 PM