AGS: Mobile Programmatic NYC 19

Mobile Programmatic NYC is a full-day event focused solely on, that’s right…all mobile programmatic. Whether you’re a seasoned pro and need to sharpen your programmatic strategy, or you’re just thinking about getting into the programmatic world…App Growth Summit has you covered! Multiple discussions on various topics will be able to help everyone and anyone interested in mobile programmatic optimize your strategies in an interactive, non-sales, fully educational environment! Join event

About

Mobile Programmatic NYC is a full-day event focused solely on, that’s right…all mobile programmatic. Whether you’re a seasoned pro and need to sharpen your programmatic strategy, or you’re just thinking about getting into the programmatic world…App Growth Summit has you covered!

Multiple discussions on various topics will be able to help everyone and anyone interested in mobile programmatic optimize your strategies in an interactive, non-sales, fully educational environment!
1
Day Event
24
Speakers
13
Sessions

AGS: Mobile Programmatic NYC 19

Speakers

Matthew Sadofsky
Chief Growth Officer & CMO Studio
Dakota Fontanello
Media and Platforms Google
Andrew Whiteside
Head of Sales, North America Jampp
Jawaad Hasan
Manager, User Acquisition Tidal
Vivian Chang
VP Growth, Nutranext DTC Clorox Company
Justin Terry
Head of Global Media Mozilla
Drew Fung
Senior Manager, User Acquisition & Growth Current
Alison Deverian
Business Development Manager MoPub
Annica Lin
Associated Director of Paid Acquisition Policy Genius
Ashleigh Rankin
Brand Partnerships - Performance Reddit
Carla Price
Senior Customer Success Manager Liftoff
Guillaume Lelait
Investor & Advisor Appsumer
David Leviev
VP - Programmatic Product Development Timehop
Rick Welch
Head of Programmatic Advertising Flipboard
Sarah Stroud
Enterprise Account Executive Liftoff
Siberia Su
Growth Marketing Leader Consultant
Adam Gray
Director of Programmatic Growth timehop
Lauren Campbell
Acquisition Marketing Manager Betterment
Tommy Yannopoulos
Director of Sales, US East Remerge
Scott Davis
Programmatic formerly BBC Studios
Pranshu Gupta
Programmatic Strategy & Optimization PayPal
Kyle Carline
Apps Brand Manager Salem Web Network
Jesse Hurwitz
Senior Director of Monetization Jump Ramp
Dennis Mink
VP Marketing Liftoff

Agenda

08:30 - 09:30

Networking Breakfast Hour

09:30 - 09:45

Event Kick-Off

Main room

09:45 - 10:10

How Programmatic Took Over the Advertising World: A Comprehensive Look at How Mobile Programmatic Got to Where It's at Today

Main room

Dennis Mink

10:10 - 10:35

Get More Users, Make More Money: Using the Right Data to Optimize Your Programmatic Strategy

Main room

Alison Deverian

10:35 - 11:00

The Age of Incrementality: How to Scale Up Your Revenue Results

Main room

Tommy Yannopoulos

11:00 - 11:40

Ramping Up on the Programmatic Highway: Best Practices for Either Getting Started, or Optimizing Your Programmatic Advertising

Main room

11:40 - 12:30

Publisher First! Taking Back Control of Your Programmatic Ad Stack

Main room

12:30 - 13:30

Networking Lunch!

13:30 - 14:00

Mobile Heroes Showdown

Main room

Carla Price

14:00 - 14:30

Buy Anything Except Your Organics … or Fraud, Don't Buy Fraud, Either

Main room

Matthew Sadofsky

14:30 - 15:00

Filling the Programmatic Void with Cached Assets

Main room

Kyle Carline

15:00 - 15:40

360° of Programmatic Optimization

Main room

15:40 - 16:15

Preparing for a Programmatic World Without User Level Data

Main room

16:15 - 16:55

Evaluating and Optimizing Your Programmatic UA Efforts

Main room

16:55 - 17:00

Event Close - Closing Remarks

Main room

17:00 - 18:00

Networking Happy Hour!!!

Contact information