Digiday

It’s no secret that TV ratings are down as pay-TV subscribers flee for digital alternatives. Clearly, the business model must adapt. How are TV networks investing in emerging platforms? And with paid subscriptions on the decline, how will media companies find an audience for their work without giving it away for free? Join event

About

It’s no secret that TV ratings are down as pay-TV subscribers flee for digital alternatives. Clearly, the business model must adapt. How are TV networks investing in emerging platforms? And with paid subscriptions on the decline, how will media companies find an audience for their work without giving it away for free?
1
Day Event
15
Speakers
19
Sessions

Speakers

Sahil Patel
Sahil Patel
Senior Reporter Digiday
Ori Winitzer
Ori Winitzer
SENIOR MANAGING DIRECTOR GUGGENHEIM PARTNERS
Christy Tanner
Christy Tanner
EXECUTIVE VICE PRESIDENT & GENERAL MANAGER CBS INTERACTIVE
M. Scott Havens
GLOBAL HEAD OF DIGITAL BLOOMBERG
Rich Au
Rich Au
DIRECTOR OF AMAZON CHANNELS, U.S. AMAZON
Julie Detraglia
Julie Detraglia
HEAD OF AD SALES RESEARCH HULU
Paul Cabana
Paul Cabana
EVP OF HISTORY AND BIO DIGITAL A&E NETWORKS
Wayne Purboo
Wayne Purboo
SVP OF PRODUCT MANAGEMENT AT&T ENTERTAINMENT GROUP
Adam Lowy
Adam Lowy
HEAD OF AD SALES SLING TV
NICK ASCHEIM
NICK ASCHEIM
SVP, NBC NEWS DIGITAL NBC NEWS
FRANK KAVILANZ
FRANK KAVILANZ
SENIOR VICE PRESIDENT OF SOCIAL STRATEGY AND SOLUTIONS TURNER IGNITE
CHAD MUMM
CHAD MUMM
VP VOX ENTERTAINMENT
SEAN MORAN
SEAN MORAN
HEAD OF SALES VIACOM
ROBERT GREEN
ROBERT GREEN
CHIEF CREATIVE OFFICER RIPPLE COLLECTIVE
KATIE NELSON
KATIE NELSON
EXECUTIVE PRODUCER, NEWS CONTENT ABC NEWS

Agenda

08:30 - 09:15

Breakfast & Networking

09:15 - 09:25

Opening Remarks & the State of TV

SUNY Global Center

Sahil Patel

09:25 - 09:35

The Digiday Fishbowl

SUNY Global Center

Sahil Patel

09:35 - 09:55

The Evolving Landscape of TV

SUNY Global Center

Ori Winitzer

09:55 - 10:10

How CBSN Built the News Network of the Future

SUNY Global Center

Christy Tanner

10:10 - 10:25

Networking Break

10:25 - 10:40

TicToc: A 24-Hour News Network for the Twitter Generation

SUNY Global Center

10:40 - 10:50

Bundling Channels, the Amazon Way

SUNY Global Center

Rich Au

10:50 - 11:05

Workshop with Teads

11:05 - 11:20

Shifting Consumer Behavior on OTT Platforms

SUNY Global Center

Julie Detraglia

11:20 - 11:35

Cutting the Fat: What Streaming Skinny Bundles Mean for TV Networks

SUNY Global Center

11:35 - 11:50

Networking Break

11:50 - 12:05

The Evolution of the HISTORY Brand in Real-Time

SUNY Global Center

Paul Cabana

12:05 - 12:20

Designing a Modern TV User Experience

SUNY Global Center

Wayne Purboo

12:20 - 13:05

The Path to Addressable & Programmatic TV

SUNY Global Center

Adam Lowy

13:05 - 13:45

Lunch

13:45 - 14:00

What NBC News Learned by Programming for Snapchat

SUNY Global Center

NICK ASCHEIM

14:00 - 14:30

The Digiday Fishbowl: Discussion

SUNY Global Center

Sahil Patel

14:30 - 14:50

The Keys to Successfully Selling Social TV

SUNY Global Center

FRANK KAVILANZ

14:50 - 15:05

Networking Break

15:05 - 15:20

From Digital to TV

SUNY Global Center

CHAD MUMM

15:20 - 15:30

Sponsor Session

15:30 - 15:55

Making TV Advertising Smarter

SUNY Global Center

15:55 - 16:10

Mythbusting: The Pivot to TV

SUNY Global Center

16:10 - 16:25

Networking Break

16:25 - 16:45

Pivot Shmivot: Taking Back Multi-Platform Journalism in the Digital Age

SUNY Global Center

KATIE NELSON

16:45 - 17:00

5 Things We've Learned

SUNY Global Center

Sahil Patel

Contact information