Effective Mobile Marketing Awards 2021 – MoEngage & Empiricus Success Story: Most Effective Use of Data
Empiricus took a data-driven approach to mobile app development, one that encompassed a constant feedback loop. Leveraging MoEngage, Empiricus was able to get deeper insights on its users and make those insights actionable. MoEngage’s User Paths enabled Empiricus to analyze user behavior in the onboarding funnel; Behavior and Funnel Analysis allowed Empiricus to check the impact of changes and get real-time insights; and Campaigns (across mobile push, in-app, and flows) allowed Empiricus to engage and retain its users. Thanks to insights-led engagement & partnership with MoEngage Empiricus observed a 45.2%+ increase in registrations, a 100%+ increase in content engagement, a 20.3%+ increase in mobile app sessions.