GABBCON

Join your peers and market leaders to preview the impact of the many media changes that happened in 2017 and what they mean for marketers and agencies in 2018 (Sinclair/Tribune, Verizon/AOL, Disney/Fox, AT&T/Time Warner, etc.) Join event

About

Join your peers and market leaders to preview the impact of the many media changes that happened in 2017 and what they mean for marketers and agencies in 2018 (Sinclair/Tribune, Verizon/AOL, Disney/Fox, AT&T/Time Warner, etc.)
1
Day Event
19
Speakers
9
Sessions

Speakers

Frank Friedman
Frank Friedman
President, Local Activation Publicis Media
Warren Zenna
EVP, Managing Director, NA Mobext (Havas Media Group)
Deborah Wahl
Deborah Wahl
CMO Data Driven Innovator
Jamie Power
Jamie Power
COO one2one Media
Chris Pizzurro
Chris Pizzurro
Head of Business Development, Sales & Marketing Canoe Ventures
Cheryl Ng
Cheryl Ng
Senior Vice President, Programmatic COMET
Lynwood “Woodie” Bibbens
Lynwood “Woodie” Bibbens
CEO, Chairman ReachMeTV
Louisa Wong
Louisa Wong
Chief Digital Officer for Amplifi Dentsu Aegis Network
Gabe Greenberg
Gabe Greenberg
Founder, CEO
Jim Wilson
Jim Wilson
President at Premion TEGNA Company
Wendi Dunlap
Wendi Dunlap
SVP Digital Investment Blue449
Mike Baker
Mike Baker
CEO DataXu
Kristi VandenBosch
Kristi VandenBosch
Chief Digital Officer and SVP, General Manager MXM
Tim Ringel
Tim Ringel
Global CEO Reprise Media
Helen Lin
Helen Lin
President, Digital Publicis Media Exchange
Jonathan Steuer
Jonathan Steuer
Chief Research Officer Omnicom Media Group
Adam Helfgott
Adam Helfgott
CEO Madhive
Bethany Mach
Bethany Mach
Chief Digital Officer Initiative
Laura McElhinney
Laura McElhinney
Chief Data Officer Horizon Media

Agenda

08:00 - 09:00

Registration and Breakfast

09:00 - 09:45

Identity Versus Identifiers

Pier 60

09:45 - 10:15

HTF Will Blockchain Help Me or Hurt Me As A Marketer?

Pier 60

10:15 - 11:00

Targeting Diverse Audiences, Using Complex Data Sets

Pier 60

11:00 - 11:30

The Media Plan Is Dead

Pier 60

Kristi VandenBosch

11:30 - 12:00

A Lesson In Addressable Success

Pier 60

Mike Baker

12:00 - 14:00

Lunch

14:00 - 14:45

The Next Generation Of Local TV

Pier 60

14:45 - 15:15

Responsible Innovation In An Age Of Change

Pier 60

15:15 - 15:45

Networking Break

15:45 - 16:15

Innovation Amidst Change; Navigating The Changing TV Market

Pier 60

16:15 - 17:00

The Modern CMO: Building Diverse Teams and Using Audience To Reach Diverse Audiences

Pier 60

Contact information