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GABBCON

20 February, 2018

Pier Sixty, LLC, New York, NY, United States
Join your peers and market leaders to preview the impact of the many media changes that happened in 2017 and what they mean for marketers and agencies in 2018 (Sinclair/Tribune, Verizon/AOL, Disney/Fox, AT&T/Time Warner, etc.)

GABBCON

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20
Feb

GABBCON

Pier Sixty, LLC, New York, NY, United States
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Speakers

Wendi Dunlap
Laura McElhinney
Bethany Mach
Adam Helfgott
Jonathan Steuer
Helen Lin
Tim Ringel
Kristi VandenBosch
Mike Baker
Frank Friedman
Jim Wilson
Gabe Greenberg
Louisa Wong
Lynwood “Woodie” Bibbens
Cheryl Ng
Chris Pizzurro
Jamie Power
Deborah Wahl
Warren Zenna

Agenda

08:00 - 09:00

Registration and Breakfast

09:00 - 09:45

Identity Versus Identifiers

Pier 60

09:45 - 10:15

HTF Will Blockchain Help Me or Hurt Me As A Marketer?

Pier 60

10:15 - 11:00

Targeting Diverse Audiences, Using Complex Data Sets

Pier 60

11:00 - 11:30

The Media Plan Is Dead

Pier 60

Kristi VandenBosch

11:30 - 12:00

A Lesson In Addressable Success

Pier 60

Mike Baker

12:00 - 14:00

Lunch

14:00 - 14:45

The Next Generation Of Local TV

Pier 60

14:45 - 15:15

Responsible Innovation In An Age Of Change

Pier 60

15:15 - 15:45

Networking Break

15:45 - 16:15

Innovation Amidst Change; Navigating The Changing TV Market

Pier 60

16:15 - 17:00

The Modern CMO: Building Diverse Teams and Using Audience To Reach Diverse Audiences

Pier 60

Map