About

IAB Canada’s annual closing event is all about data. We present the annual CMUST study results and line-up the latest and greatest Canadian digital media research reporting in one do not miss event.Tied to the IAB Canada AGM meeting later in the day, this event provides a comprehensive recap of the year as well as exclusive forward-looking agenda items for 2023.

Interested in sponsorship? Reach out to memberships@iabcanada.com
1
Day
12
Speakers
8
IAB Canada Sponsors
11
Sessions

IAB Canada - Business of Digital: Report on Data & AGM 2022

IAB Canada Sponsors

Elite Sponsor

Topic Sponsor

Speakers

Laura Ferron, Senior Director
Senior Director IAB Canada
Uri Gorodzinsky, Managing Director
Managing Director Amazon Ads Canada
Justin Fromm, Head of Global Insights
Head of Global Insights Samsung Ads
Ryan Fuss, Senior Vice President
Senior VicePresident Stingray Advertising
Paul Nowosad, Director, Commercial Strategy, BD & Market Development
Director, Commercial Strategy, BD & Market Development Walmart Connect
Sean Stanleigh, Head of Globe Content Studio
Head of Globe Content Studio The Globe and Mail
Saad Uddin, Co-Founder & CEO
Co-Founder & CEO Native Touch
Sonia Carreno, President
President IAB Canada
Matt Devlin, Managing Director
Matt Devlin, Managing Director
Managing Director – Marketing Science PHD
Darrick Li, VP Sales North America
Darrick Li, VP Sales North America
VP Sales North America Dreamscape SMI
Chris Herlihey, VP of Research
Chris Herlihey, VP of Research
VP of Research IPG Mediabrands
Brad Jeffrey, Managing Director
Brad Jeffrey, Managing Director
Managing Director Canada Index Exchange

Program

12:30 PM - 1:00 PM

REGISTRATION

1:00 PM - 1:05 PM

Opening Remarks by IAB Canada

Theatre Room 3 - IAB Canada RoD

Laura Ferron, Senior Director

1:05 PM - 1:45 PM

CMUST 2022: LATEST TRENDS ON CANADIAN MEDIA USAGE

Theatre Room 3 - IAB Canada RoD

Matt Devlin, Managing Director

1:45 PM - 2:00 PM

CONNECTED TV IMPERATIVE: THE FUTURE OF AVOD IN THE CANADIAN MARKET

Theatre Room 3 - IAB Canada RoD

Justin Fromm, Head of Global Insights

2:00 PM - 2:15 PM

MONETIZING PHYSICAL STORES: WHY THEY ARE ON BRANDS’ MINDS FOR 2023

Theatre Room 3 - IAB Canada RoD

2:15 PM - 2:30 PM

THE NEW AGE OF DATA: HOW TO EFFECTIVELY TARGET CONSUMERS IN 2023

Theatre Room 3 - IAB Canada RoD

Saad Uddin, Co-Founder & CEO

2:30 PM - 2:40 PM

THE BIG PICTURE: CANADA’S IMPORTANCE AND CONSEQUENCES TO ADVERTISING GROWTH HEADWINDS

Theatre Room 3 - IAB Canada RoD

2:40 PM - 2:50 PM

THE YEAR IN CONTENT

Theatre Room 3 - IAB Canada RoD

Sean Stanleigh, Head of Globe Content Studio

2:50 PM - 3:05 PM

A FIRESIDE CHAT WITH AMAZON ADS

Theatre Room 3 - IAB Canada RoD

3:05 PM - 3:20 PM

A FIRESIDE CHAT WITH INDEX EXCHANGE

Theatre Room 3 - IAB Canada RoD

Brad Jeffrey, Managing Director

3:20 PM - 3:30 PM

CLOSING REMARKS - IAB CANADA

Theatre Room 3 - IAB Canada RoD

Laura Ferron, Senior Director

3:30 PM - 4:00 PM

AGM - IAB Canada

Theatre Room 3 - IAB Canada RoD

Sonia Carreno, President

4:00 PM - 5:00 PM

RECEPTION & NETWORKING

Partners

Contact information