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State of Search Digital Marketing Conference - 2020

26 - 27 October, 2020

Dallas, TX, USA
The premier search marketing conference in the south, State of Search offers 2-Days of expert speakers to help your online performance.

State of Search Digital Marketing Conference - 2020

Dallas, TX Independent Digital Marketing CoJoin us October 26-27, 2020 for State of Search, a digital marketing virtual conference like no other. The State of Search offers the best, brightest, and boldest place to learn from a Who’s Who in What’s What.

Some of the greatest minds in digital marketing, from all over the world, will be sharing their knowledge presented by the Dallas/Fort Worth Search Engine Marketing Association. This year will provide even more actionable intelligence — whether you’re in-house, in an agency, or in business for yourself.nference

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26 - 27
Oct

State of Search Digital Marketing Conference - 2020

Dallas, TX, USA
Join event

Agenda

Stages
Ahrefs Hall
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM

Opening

8:45 AM - 8:50 AM
Bart Peters Bart Peters

State of Search Keynote – Wil Reynolds

8:50 AM - 9:30 AM
Wil Reynolds Wil Reynolds

Day 1 Instructions

9:30 AM - 9:35 AM

Break

9:35 AM - 9:45 AM

Pruning your Content Garden: Content Auditing for Bloggers - Casey Markee of Media Wyse

9:45 AM - 10:15 AM
Casey Markee Casey Markee

Break

10:15 AM - 10:25 AM

How to Improve Reviews & Gain Brand Loyalty - Mary Davies of Beanstalk Internet Marketing

10:25 AM - 10:55 AM
Mary Davies Mary Davies

Break

10:55 AM - 11:05 AM

7 Fatal Flaws You Are Making With Your Advertising - Jaci Russo of brandRUSSO

11:05 AM - 11:35 AM
Jaci Russo Jaci Russo

Lunch Break

11:35 AM - 1:00 PM

Susan Wenograd - Keynote

1:00 PM - 1:35 PM
Susan Wenograd Susan Wenograd

State of the Industry Panel

1:35 PM - 2:05 PM
Khalid Saleh
Ruth Burr Reedy
Ryan Jones
Andrew Shotland
Kristine Schachinger
Erik Huberman

Break

2:05 PM - 2:15 PM

Pruning your Content Garden: Content Auditing for Bloggers

2:15 PM - 2:45 PM
Casey Markee Casey Markee

Break

2:45 PM - 2:55 PM

Brands that win: how to use social media to stand out and sell more - Khalid Saleh of Invesp

2:55 PM - 3:25 PM
Khalid Saleh Khalid Saleh

Break

3:25 PM - 3:35 PM

Hacking Your Tracking with Google Tag Manager - Ruth Burr Reedy of UpBuild

3:35 PM - 4:05 PM
Ruth Burr Reedy Ruth Burr Reedy

Break

4:05 PM - 4:15 PM

AI, ML and NLP: Understanding How These Tools Can Accelerate SEO Success - Mark Barrera of TrustRadius

4:15 PM - 4:45 PM
Mark Barrera Mark Barrera

Break

4:45 PM - 4:55 PM

Fireside chat with Barry Schwartz

4:55 PM - 5:45 PM
Barry Schwartz Barry Schwartz

Day 1 Update from Conference Hosts

5:45 PM - 6:00 PM

Dinner Break

6:00 PM - 7:00 PM

Outsmart YouTube's Automated Bidding and Drive More Conversions - Ashley Mo - 3Q Digital

7:00 PM - 7:30 PM
Ashley Mo Ashley Mo

Break

7:30 PM - 7:40 PM

SEO Challenges for Small Businesses (And How to Overcome Them) - Emily Brady of Scorpion

7:40 PM - 8:10 PM
Emily Brady Emily Brady

Virtual Network

8:10 PM - 9:00 PM
OnCrawl Hall
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM

Break

9:35 AM - 9:45 AM

Google SERP Features Today: Rabbit Hole Is Deeper Than You Think - Mark Traphagen of seoClarity

9:45 AM - 10:15 AM
Mark Traphagen Mark Traphagen

Break

10:15 AM - 10:25 AM

How To Use PR Tactics To Build Better Links - James Brockbank of Digitaloft

10:25 AM - 10:55 AM
James Brockbank James Brockbank

Break

10:55 AM - 11:05 AM

It’s More Than Data: We’re Doing Content Marketing Wrong - Paxton Gray of 97th Floor

11:05 AM - 11:35 AM
Paxton Gray Paxton Gray

Lunch Break

11:35 AM - 1:00 PM

Break

2:05 PM - 2:15 PM

Hack-free SEO plan for 2020 - Mark Bealin of SearchLab

2:15 PM - 2:45 PM
Mark Bealin Mark Bealin

Break

2:45 PM - 2:55 PM

A Now, Forward Approach to Keyword Research - Ryan Jones of Razorfish

2:55 PM - 3:25 PM
Ryan Jones Ryan Jones

Break

3:25 PM - 3:35 PM

Site Audits: How to Audit a Website to Get Results - Brian Harnish of Bruce Clay, Inc

3:35 PM - 4:05 PM
Brian Harnish Brian Harnish

Break

4:05 PM - 4:15 PM

Does Local Link Building Work? - Blake Denman of RicketyRoo Inc

4:15 PM - 4:45 PM
Blake Denman Blake Denman

Break

4:45 PM - 4:55 PM

Dinner Break

6:00 PM - 7:00 PM

Local SEO Guide - Local SEO For Multi-Location Brands & Marketplaces in 2021 - Andrew Shotland

7:00 PM - 7:30 PM
Andrew Shotland Andrew Shotland

Break

7:30 PM - 7:40 PM

Online Reputation Management - Chris Silver Smith

7:40 PM - 8:10 PM
Chris Silver Smith Chris Silver Smith
Dallas Hall
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM

Break

9:35 AM - 9:45 AM

Optimizing for New Google ad formats | John Ellis of Crescent Interactive

9:45 AM - 10:15 AM
John Ellis John Ellis

Break

10:15 AM - 10:25 AM

A Frank Discussion of Agency Models - Steven Hammer of Rankhammer

10:25 AM - 10:55 AM
Steven Hammer Steven Hammer

Break

10:55 AM - 11:05 AM

The Top 5 Mistakes of SEO for eCommerce brands - Rigel Cable of Astound Commerce

11:05 AM - 11:35 AM
Rigel Cable Rigel Cable

Lunch Break

11:35 AM - 1:00 PM

Break

2:05 PM - 2:15 PM

Transforming Your Blog into a Lead Generation Engine - Tom Shapiro of Stratabeat, Inc.

2:15 PM - 2:45 PM
Tom Shapiro Tom Shapiro

Break

2:45 PM - 2:55 PM

How to Maximize ROI and In-store Traffic from Branded and Unbranded Search - Kelly Benish of Uberall

2:55 PM - 3:25 PM
Kelly Benish Kelly Benish

Break

3:25 PM - 3:35 PM

*Winner of DFWSEM 3-4-5 Speaker Contest* - Marc Bautista

3:35 PM - 4:05 PM
Marc Bautista Marc Bautista

Break

4:05 PM - 4:15 PM

Digital Marketing Jobs & Careers

4:15 PM - 4:45 PM

Break

4:45 PM - 4:55 PM

Dinner Break

6:00 PM - 7:00 PM

Optimizing For Performance in SEO and Speed - Joe Hall of Hall Analysis

7:00 PM - 7:30 PM
Joe Hall Joe Hall

Break

7:30 PM - 7:40 PM

Identifying Technical Issues on Location Pages at Scale Without Going Crazy - Rachel Anderson of Deep Crawl

7:40 PM - 8:10 PM
Rachel Anderson Rachel Anderson
DFWSEM Domain
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM

Break

9:35 AM - 9:45 AM

Site Review with Sherry Bonelli

9:45 AM - 10:15 AM
Sherry Bonelli Sherry Bonelli

Occupancy : 1 / 10

Break

10:15 AM - 10:25 AM

OnCrawl Virtual Product Tour

10:25 AM - 10:55 AM

Occupancy : 0 / 10

Break

10:55 AM - 11:05 AM

Site Reviews: SEO Audits, Brian Harnish

11:05 AM - 11:35 AM

Occupancy : 0 / 10

Lunch Break

11:35 AM - 1:00 PM

Break

2:05 PM - 2:15 PM

Site Review - Local Link Building with Blake Denman

2:15 PM - 2:45 PM
Blake Denman Blake Denman

Occupancy : 2 / 10

Break

2:45 PM - 2:55 PM

Site Reviews: UX and Reviews, Mary Davies

2:55 PM - 3:25 PM
Mary Davies Mary Davies

Break

3:25 PM - 3:35 PM

Site Reviews: Google Paid Media, John Ellis

3:35 PM - 4:05 PM
John Ellis John Ellis

Break

4:05 PM - 4:15 PM

Site Reviews: Social Media, Khalid Saleh

4:15 PM - 4:45 PM
Khalid Saleh Khalid Saleh

Break

4:45 PM - 4:55 PM

Dinner Break

6:00 PM - 7:00 PM

Break

7:30 PM - 7:40 PM

Speakers

Bart Peters
Casey Markee
Wil Reynolds
Mary Davies
Jaci Russo
Susan Wenograd
Khalid Saleh
Ruth Burr Reedy
Mark Barrera
Barry Schwartz
Ashley Mo
Mark Traphagen
James Brockbank
Paxton Gray
Mark Bealin
Ryan Jones
Brian Harnish
Blake Denman
Chris Silver Smith
Andrew Shotland
John Ellis
Steven Hammer
Rigel Cable
Tom Shapiro
Kelly Benish
Marc Bautista
Eric Enge
Chris Kubbernus
Eli Schwartz
Greg Gifford
Kristine Schachinger
Martha van Berkel
Keith Goode
Duane Forrester
Jason White
Simon Heseltine
Helen Pollitt
Sherry Bonelli
Hamlet Batista
Jason Wright
Jesse McDonald
Simon Schnieders
Erik Huberman
Mark Irvine
Greg Sterling
Adam Riemer
Dave Davies
Bill Hartzer
Emily Brady
Aisha Willis
Rachel Anderson
Joe Hall
Holly Starks
Rob Woods