Effective Mobile Marketing Awards 2021 – MoEngage & Empiricus Success Story: Most Effective Use of Data

MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, SMS, web push, on-site messaging, and more. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. Discover how we partnered with Empiricus to help them increase engagement & drive a subscriber base with insights-led engagement and the "Most Effective Use of Data".
7 junio, 2021 | New York, NY, USA
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Empiricus took a data-driven approach to mobile app development, one that encompassed a constant feedback loop. Leveraging MoEngage, Empiricus was able to get deeper insights on its users and make those insights actionable. MoEngage’s User Paths enabled Empiricus to analyze user behavior in the onboarding funnel; Behavior and Funnel Analysis allowed Empiricus to check the impact of changes and get real-time insights; and Campaigns (across mobile push, in-app, and flows) allowed Empiricus to engage and retain its users. Thanks to insights-led engagement & partnership with MoEngage Empiricus observed a 45.2%+ increase in registrations, a 100%+ increase in content engagement, a 20.3%+ increase in mobile app sessions.

1
Day Event
4
Speakers
4
Sessions

Ponentes

Vinicius Bazan
Vinicius Bazan
Head of Mobile Empiricus
Empiricus
Empiricus
MoEngage
MoEngage
Insights-led Engagement Empiricus Story
Insights-led Engagement Empiricus Story
Empiricus & MoEngage

Agenda

7:00 a. m. - 7:30 a. m.

MoEngage & Empiricus Success Story: Most Effective Mobile Campaign - Video Presentation

Insights-led Engagement

Vinicius Bazan

7:30 a. m. - 8:00 a. m.

Empiricus

Insights-led Engagement

Empiricus

8:00 a. m. - 8:30 a. m.

MoEngage

Insights-led Engagement

MoEngage

8:30 a. m. - 9:00 a. m.

Empiricus Increases conversions 34% Discover Insights-led Story

Insights-led Engagement

Insights-led Engagement Empiricus Story