12:30 p. m. - 1:00 p. m.

1:00 p. m. - 1:05 p. m.

Opening Remarks by IAB Canada

Theatre Room #3 - IAB Canada RoD

Laura Ferron, Senior Director

1:05 p. m. - 1:45 p. m.

CMUST 2022: LATEST TRENDS ON CANADIAN MEDIA USAGE

Theatre Room #3 - IAB Canada RoD

Matt Devlin, Managing Director

1:45 p. m. - 2:00 p. m.

CONNECTED TV IMPERATIVE: THE FUTURE OF AVOD IN THE CANADIAN MARKET

Theatre Room #3 - IAB Canada RoD

Justin Fromm, Head of Global Insights

2:00 p. m. - 2:15 p. m.

MONETIZING PHYSICAL STORES: WHY THEY ARE ON BRANDS’ MINDS FOR 2023

Theatre Room #3 - IAB Canada RoD

2:15 p. m. - 2:30 p. m.

THE NEW AGE OF DATA: HOW TO EFFECTIVELY TARGET CONSUMERS IN 2023

Theatre Room #3 - IAB Canada RoD

Saad Uddin, Co-Founder & CEO

2:30 p. m. - 2:40 p. m.

THE BIG PICTURE: CANADA’S IMPORTANCE AND CONSEQUENCES TO ADVERTISING GROWTH HEADWINDS

Theatre Room #3 - IAB Canada RoD

2:40 p. m. - 2:55 p. m.

OPTIMIZING MARKETING STRATEGIES WITH MEASUREMENT

Theatre Room #3 - IAB Canada RoD

2:55 p. m. - 3:05 p. m.

STORIES THAT HIT THE MARK

Theatre Room #3 - IAB Canada RoD

Sean Stanleigh, Head of Globe Content Studio

3:05 p. m. - 3:20 p. m.

AS INVESTMENT IN CHANNELS GROW, STANDARDIZATION IS CRITICAL

Theatre Room #3 - IAB Canada RoD

3:20 p. m. - 3:30 p. m.

CLOSING REMARKS - IAB CANADA

Theatre Room #3 - IAB Canada RoD

Laura Ferron, Senior Director

3:30 p. m. - 4:00 p. m.

AGM - IAB Canada

Theatre Room #3 - IAB Canada RoD

Sonia Carreno, President

4:00 p. m. - 5:00 p. m.