App Growth Summit SF 2019

Coming back to the tech capital of the world on October 24, 2019, App Growth Summit SF 2019 will see us in a bigger venue which best matches our dynamic variety of sessions and on-site activations! Expert presenters and panelists from across the industry will share their mobile app growth strategies during in-depth presentations, uniquely formatted discussion panels, actionable workshops, and roundtable discussion sessions. We’ll end the day with an on-site Open Bar Reception! Join event

About

Coming back to the tech capital of the world on October 24, 2019, App Growth Summit SF 2019 will see us in a bigger venue which best matches our dynamic variety of sessions and on-site activations! Expert presenters and panelists from across the industry will share their mobile app growth strategies during in-depth presentations, uniquely formatted discussion panels, actionable workshops, and roundtable discussion sessions. We’ll end the day with an on-site Open Bar Reception!
1
Day Event
53
Speakers
25
Sessions

Speakers

Chuck Nguyen
Director of Growth Marketing Hired.com
Gadi Eliashiv
CEO & Co-founder Singular
Heng Wang
Marketing Data Science Manager MZ
Lomit Patel
Vice President, Growth IMVU
Danielle Levitas
EVP, Global Marketing & Insights App Annie
Sigal Bareket
Senior Director of Growth Lyft
Aurelie Guerrieri
Founder & CEO Akila One
Dina Chaiffetz
Product Marketing Strategy Consultant
Roz Hajian
User Acquisition - Product Lead Kabam
Melissa Lertsmitivanta
Sr Manager, Mobile Realtor.com
Martin Kilp
Head of Industry, Apps Smartly.io
Karen Zhang
Product Marketing Manager Mercari
Samantha Rim
Driver Growth Consultant DoorDash
Rhiannon Price
Director of Creative Product Marketing Jam City
Brian Quinn
General Manager AppsFlyer
Luke Diaz
Director, Customer Success AppsFlyer
Hakeem Harrison
Client Solutions Manager Facebook
Katie Hutcherson Madding
VP Product Adjust
Rachel Moll
Mobile Gaming Facebook
McKenzie Roese
Growth Marketing Manager DoorDash
Kevin Ma
Product Manager Wish
Kurt Geater
Mobile Marketing Manager Groupon
Michael Berger
Content Marketing Director Smule
Tatiana Hoffman
Product Manager Adjust
Pedro Ponce de Leon
Senior Director, Sales Engineering Liftoff
Manoj Tolety
Global Head of App, Social and Display StubHub
Justin Neustadter
Head of Mobile Consumer Acquistion DoorDash
Noa Gutterman
Manager of Digital Strategy Metric Theory
Jennifer Dewey
Senior Manager, Mobile Growth Zillow
Katherine Lam
Head of Ecosystem Partnerships, Next Billion Users Google
Martijn Lancee
Mobile Growth LinkedIn
Michael Li
Marketing Data Science Curology
Dennis Mink
VP Marketing Liftoff
Jessica Osorio
Lead, Mobile Growth Mozilla
Michele Webb
VP of US Growth & Programmatic Headway
Jennifer Wong
Head of Marketing Convoy
Jennifer Burrington
VP & Head of Sales - North America Interceptd
Victoria Cheng
Product Manager, Marketplace & Logistics Wish
Chang Chen
Head of Growth Otter.ai
Gabriel Costa
CMO & Growth Singu
Brian Bowman
CEO Consumer Acquisition
Francisca Hawkins
VP, Digital Products & Technology Philz Coffee
Gina Kwong
Senior Marketing Manager Wine.com
Kasia Mikoluk
GM, Growth Varo
Jayne Pimentel Peressini
Senior Director, Growth Marketing DraftKings
Olivier Rozay
Chief Revenue Officer Pinger
Shana Sumers
Head of Community HER
Ashley Nader
Product Manager, Design & Strategy Consultant
Chun Pan
Product - Devices Lead (Mobile & TV apps) MasterClass
Sarah Hawley
Co-Founder/COO FeedMob
Peleg Israeli
CRO Bidalgo
Joe Kim
Principal GameMakers.com

Agenda

Stages
Main Stage

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

Networking Breakfast

08:00 - 09:00

Opening Remarks

09:00 - 09:05

It’s All About Growth. Still. Always.

09:05 - 09:40
Danielle Levitas
Aurelie Guerrieri
Manoj Tolety
Justin Neustadter

Connect the Dots with People-Based Attribution

09:40 - 10:00
Brian Quinn Brian Quinn

The Mechanics of Choice: Using Psychology to Influence Growth

10:00 - 10:15
Dina Chaiffetz Dina Chaiffetz

Health in the Ecosystem: Why Smart Marketers Care About Publisher Health & Happiness

10:15 - 10:30
Michael Borgmann Michael Borgmann

Coffee Break

10:30 - 10:35

Spaghetti Sauce, Creative Choices & Facebook UA!

10:35 - 11:00
Brian Bowman
Rhiannon Price

Developing a Personalized and Seamless Digital Experience

11:00 - 11:25
Francisca Hawkins
Ashley Nader

How Programmatic Took Over the Advertising World: A Comprehensive Look at How Mobile Programmatic Got to Where It's at Today

11:25 - 11:40
Pedro Ponce de Leon Pedro Ponce de Leon

Breaking Through the Noise: Why We Really Need to Automate

11:40 - 12:00
Katie Hutcherson Madding Katie Hutcherson Madding

Put Your Data to Work: Leveraging Insights for Creative Production & User Acquisition

12:00 - 12:30
Peleg Israeli
Joe Kim
Sigal Bareket
Roz Hajian
Michael Berger

Networking Lunch!

12:30 - 13:25

Apple Watch Give Away!

13:25 - 13:40

Delivering Growth: An In-Depth Discussion with DoorDash

13:40 - 14:05
Martin Kilp
Samantha Rim
McKenzie Roese

Leveraging Your Unfair Advantages in Mobile UA

14:05 - 14:35
Jennifer Dewey
Jayne Pimentel Peressini
Sarah Hawley
Chuck Nguyen
Kevin Ma

Put a Ring On It: What it Really Means to Have Engaged Users

14:35 - 14:55
Shana Sumers Shana Sumers

A World Without IDFA: The Implications for Marketers of the Removal of IDFA

14:55 - 15:10
Gadi Eliashiv Gadi Eliashiv

Networking Boba Break!

15:10 - 15:20

No Leaky Buckets Allowed! The Secret to Long-Term Mobile App Product Success

15:20 - 15:55
Jessica Osorio
Jennifer Wong
Victoria Cheng
Chun Pan
Karen Zhang

Dancing on a Tightrope: Transitioning From a Free App to a Subscription Model

15:55 - 16:15
Olivier Rozay Olivier Rozay

Reading Data as the EKG of Your App's Health

16:15 - 16:45
Michele Webb
Jennifer Burrington
Chang Chen
Heng Wang
Lomit Patel

Advanced Growth Strategies Revealed!

16:45 - 17:10
Noa	Gutterman
Gina Kwong
Kasia Mikoluk
Melissa Lertsmitivanta
Kurt Geater

Mobile Heroes Showdown

17:10 - 17:30
Dennis Mink Dennis Mink

Networking Happy Hour!

17:30 - 19:00
Experts Corner

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

Networking Breakfast

08:00 - 09:00

Coffee Break

10:30 - 10:35

How to Build a Preload Strategy as Part of Your UA Efforts

10:35 - 11:05
Martijn Lancee Martijn Lancee

Finding Key Growth Drivers Through Data Analysis

11:05 - 11:30
Gabriel Costa Gabriel Costa

First Impressions Matter: A Data-Driven Approach to View-Through Attribution

11:30 - 12:00
Michael Li
Tatiana Hoffman

The Marketer’s Perspective on Privacy & Security

12:00 - 12:30
Luke Diaz Luke Diaz

Networking Lunch!

12:30 - 13:25

Driving Deep User Engagement Within Your App

13:45 - 14:20
Katherine Lam Katherine Lam

Mastering UA + Monetization with Facebook Gaming

14:20 - 15:10
Hakeem Harrison
Rachel Moll

Networking Boba Break!

15:10 - 15:20

Networking Happy Hour!

17:30 - 19:00

Contact information