About

The TRAC Development Workshop is where colleagues share important information to help put public television professionals on the right fundraising track for the year ahead!
3
Days
24
Speakers
3
Sponsors
20
Sessions

TRAC Development Workshop 2023

Speakers

Craig Reed, Executive Director, TRAC Media Services
Craig Reed, Executive Director, TRAC Media Services
Kristen Kuebler, Director Client Services, TRAC Media Services
Kristen Kuebler, Director Client Services, TRAC Media Services
Jerry Liwanag, Vice President Fundraising, PBS
Jerry Liwanag, Vice President Fundraising, PBS
Fred Nahhat, Senior VP of Production, Detroit Public Television
Fred Nahhat, Senior VP of Production, Detroit Public Television
Michal Heiplik, President, CDP
Michal Heiplik, President, CDP
Jerry Liwanag, Vice President of Fundraising, PBS
Jerry Liwanag, Vice President of Fundraising, PBS
Rob Walker, Director of Membership, WOSU
Rob Walker, Director of Membership, WOSU
Henry Broderson, Executive Producer, Arizona PBS
Henry Broderson, Executive Producer, Arizona PBS
Samantha Harris, Director of Membership, PBS Reno
Samantha Harris, Director of Membership, PBS Reno
Diane Barrett, Community Partnership Director, PBS Reno
Diane Barrett, Community Partnership Director, PBS Reno
Rebecca Hogue, Director of Individual Giving & Development Operations, GPB
Rebecca Hogue, Director of Individual Giving & Development Operations, GPB
Jean Pinkston, Consultant with SCETV
Jean Pinkston, Consultant with SCETV
Maura Phinney, Senior Vice President, Member Engagement & Strategy, PBS SoCal and KCET
Maura Phinney, Senior Vice President, Member Engagement & Strategy, PBS SoCal and KCET
Jeff Regen, VP Membership Marketing & Development Services, WETA
Jeff Regen, VP Membership Marketing & Development Services, WETA
David Preston, VP Membership, Twin Cities PBS
David Preston, VP Membership, Twin Cities PBS
Heather Wuelpern, Radio Host, Director of Communications, Tucson Metropolitan Chamber of Commerce
Heather Wuelpern, Radio Host, Director of Communications, Tucson Metropolitan Chamber of Commerce
Kelly Luoma, Programming, TRAC Media Services
Kelly Luoma, Programming, TRAC Media Services
Scott Sauer, Vice President Partnerships, PBS Distribution
Scott Sauer, Vice President Partnerships, PBS Distribution
Dan Soles, Vice Presidnet of Syndication and Premium Services, APT
Dan Soles, Vice Presidnet of Syndication and Premium Services, APT
Jen Newmeyer, Director, Digital Fundraising, PBS
Jen Newmeyer, Director, Digital Fundraising, PBS
Deirdre Gabriel, Fundraising Programming, PBS
Deirdre Gabriel, Fundraising Programming, PBS
Molly Held, Director On-Air Fundraising, GPB
Molly Held, Director On-Air Fundraising, GPB
Melissa Jones, Senior Fundraising Producer, GBH
Melissa Jones, Senior Fundraising Producer, GBH
Babette Davidson, President & CEO, The Programming Service for Public Television
Babette Davidson, President & CEO, The Programming Service for Public Television

Program

7:45 AM - 8:55 AM

Breakfast Buffet & Registration - Esplanade Foyer & Escoffier Room

9:00 AM - 9:10 AM

Welcome & Introductions

Esplanade Room

9:10 AM - 10:20 AM

Session I: The Magic 8-Ball Futures of PBS

Esplanade Room

10:20 AM - 10:40 AM

Morning Break

10:40 AM - 11:20 AM

Session II: PBS Fundraising Initiatives, Update and Engagement in the Linear Space

Esplanade Room

11:20 AM - 12:00 PM

Session III: CDP Channel Analysis

Esplanade Room

Michal Heiplik, President, CDP

12:00 PM - 2:00 PM

Luncheon sponsored by TJL Productions | Rib Room

2:00 PM - 2:25 PM

Session IV: Better Together: Reinvigorating Local Pledge Drives

Esplanade Room

2:25 PM - 3:15 PM

Session V: Year-Round Philanthropic Spot Campaigns in 2022: WGPB and SCETV

Esplanade Room

3:15 PM - 3:35 PM

Afternoon Break sponsored by The Giving Agency

3:40 PM - 4:30 PM

Session VI: Passport from A-Z

Esplanade Room

4:30 PM - 5:00 PM

Session VII: How Audiences Are Engaging with PTV

Esplanade Room

5:00 PM - 5:01 PM

End of Meeting

Contact information